[Last Update: 3-12-26]

1. Introduction

Irwin Car & Equipment (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at www.irwincar.com (the “Site”), make purchases through our online store, submit inquiry or quote request forms, or otherwise interact with us online.

This Policy applies to all visitors, customers, and users of the Site, regardless of location. By using the Site, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with the practices described here, please discontinue use of the Site.

Irwin Car & Equipment is a leading manufacturer and supplier of heavy-duty material handling equipment serving the mining, tunneling, metals, energy, and transportation industries. Our Site is primarily oriented toward business-to-business (B2B) interactions, and we serve customers across the United States and internationally, including Australia, Canada, South America, Africa, South Korea, and Russia. We also sell select products directly through our online store.

2. Information We Collect

We collect personal information in several ways when you interact with our Site. The categories of information we collect include:

2.1 Information You Provide Directly

When you fill out a contact form, request a quote, place an order, or otherwise communicate with us through the Site, you may provide:

  • Name (first and last)
  • Company name
  • Email address
  • Phone number
  • Mailing and shipping address
  • Comments, questions, or messages submitted through forms
  • Order and transaction details (product selections, quantities, pricing)

Payment Information: When you make a purchase, your payment card information is collected and processed directly by our third-party payment processor (Stripe). Irwin Car & Equipment does not store, access, or retain your credit or debit card numbers on our servers.

2.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, web beacons, and similar technologies:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages viewed, time spent on pages, and navigation paths
  • Referring website or search engine
  • Date and time of visit

2.3 Information from Third-Party Sources

We receive business contact and company information from licensed third-party data providers to support our B2B sales and marketing efforts. This information may include:

  • Professional or business email address
  • Job title and professional role
  • Company name, industry, and company size
  • Business phone number

We use third-party visitor identification services that match anonymous website traffic to company-level and individual-level business profiles using data from public and licensed sources. These services use cross-domain tracking through third-party cookies to aggregate visitor data across multiple websites, providing enhanced identification of individual business visitors. When these services are active, your visit to our Site may be associated with your professional identity and your organization. This information is used exclusively for B2B sales and marketing purposes.

3. How We Collect Your Information

We use the following methods and tools to collect the information described above:

  • Website Forms: Our Site uses contact, quote request, and order forms to collect information you voluntarily provide.
  • Online Store (WooCommerce): When you place an order, we collect billing, shipping, and transaction information necessary to fulfill your purchase. Payment processing is handled by Stripe; we do not receive or store your full payment card details.
  • Cookies and Tracking Technologies: We use cookies, pixels, and scripts to collect browsing data and support site functionality, analytics, and B2B visitor identification. See Section 6 for details.
  • Analytics Services: We use Google Analytics (GA4) to understand how visitors use our Site, including page views, session duration, and traffic sources.
  • Third-Party Visitor Identification: We use ZoomInfo WebSights with Enhanced Visitor Identification, a B2B visitor identification service that places first-party and third-party cookies on your device. This service uses ZoomInfo’s proprietary Visitor Resolution Service and cross-domain tracking to match website visits to business profiles. It identifies the organization visiting our Site and associates your visit with your individual professional identity by aggregating visitor data across multiple ZoomInfo Script-enabled websites.

4. How We Use Your Information

We use the information we collect for the following business purposes:

  • Responding to Inquiries: To reply to contact form submissions, quote requests, and customer questions.
  • Order Fulfillment: To process, ship, and manage orders placed through our online store, including communicating about order status.
  • B2B Sales and Marketing: To identify potential business customers, understand which companies and individuals are engaging with our products and services, and conduct targeted outreach to relevant business contacts.
  • Site Analytics and Improvement: To analyze how visitors use the Site, improve content and navigation, and optimize the user experience.
  • Legal Compliance and Security: To comply with applicable laws, prevent fraud, and protect the security of the Site and our business operations.

5. How We Share Your Information

We do not sell your personal information in the traditional sense. However, under California law (CCPA/CPRA), certain data-sharing activities — such as sharing visitor data with third-party B2B identification services — may be considered “sharing” of personal information. See Section 8 for details on your California privacy rights, including the right to opt out of such sharing.

We may disclose your information to the following categories of third parties for the business purposes described in this Policy:

Category Examples Purpose
Payment Processors Stripe Processing online payments securely
Analytics Providers Google Analytics (GA4) Analyzing website traffic and usage patterns
B2B Data and Visitor Identification Services ZoomInfo (WebSights with Enhanced Visitor Identification) Identifying business visitors and organizations, associating visits with professional profiles using cross-domain data, supporting B2B outreach
Hosting and Infrastructure Web hosting provider Hosting and maintaining the Site
Website Management Chroma Studios (web administrator) Website development, maintenance, and technical support

 

We may also disclose your information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

If Irwin Car & Equipment is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via a prominent notice on our Site of any change in ownership or uses of your personal information.

6. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to provide functionality, analyze usage, and support our B2B marketing efforts. A cookie is a small data file placed on your device when you visit a website.

6.1 Types of Cookies We Use

Cookie Type Purpose Examples
Strictly Necessary Required for basic site functionality, shopping cart, and security. WordPress session cookies, WooCommerce cart cookies
Analytics / Performance Help us understand how visitors interact with the Site by collecting information about pages visited, time on site, and traffic sources. Google Analytics (_ga, _ga_*)
B2B Visitor Identification Used to identify visiting organizations and to associate visits with individual professional identities. Includes third-party cookies that enable cross-domain visitor tracking across multiple websites to aggregate visitor signals and enhance identification accuracy. ZoomInfo cookies (_zitok, _cfuvid, CookieConsent), Clickagy cookies (coo)

 

6.2 Cookie Consent

When you first visit our Site, you will see a cookie consent banner that allows you to accept or decline non-essential cookies. Analytics, B2B visitor identification, and cross-domain tracking cookies will not be placed on your device until you provide consent. You may change your cookie preferences at any time by clicking the cookie settings link in the footer of our Site.

You can also manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect the functionality of certain parts of the Site.

6.3 Do Not Track and Global Privacy Control Signals

Some browsers offer a “Do Not Track” (DNT) feature that signals to websites that you do not wish to be tracked. There is currently no uniform standard for how companies should respond to DNT signals. However, our Site does honor Global Privacy Control (GPC) signals. When we detect a GPC signal from your browser, we treat it as a valid opt-out request and will not load non-essential cookies, including analytics and B2B visitor identification cookies, for that browsing session. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org.

7. Data Security and Retention

7.1 Security Measures

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encrypted data transmission (SSL/TLS), access controls limiting who can view personal data, and secure payment processing through PCI-compliant third-party providers.

While we take reasonable steps to protect your information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your data.

7.2 Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Contact form submissions are retained for the duration of the business relationship and any follow-up period.
  • Order and transaction records are retained as required for accounting, tax, and legal compliance purposes.
  • Analytics and visitor identification data are retained according to the retention policies of the respective service providers (Google Analytics, ZoomInfo).

8. Your California Privacy Rights (CCPA/CPRA)

This section applies to California residents and supplements the information in the rest of this Privacy Policy. It is provided in accordance with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, “CCPA”).

8.1 Categories of Personal Information Collected

The following table describes the categories of personal information we have collected about California consumers in the preceding 12 months, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom it has been shared:

 

Category Examples Source(s) Business Purpose Shared With
Identifiers Name, email address, phone number, IP address Forms, site visits, orders Inquiries, order fulfillment, marketing, analytics Payment processors, analytics providers, B2B data services
Customer Records Name, address, phone, payment method (processed by Stripe) Orders, forms Order fulfillment, customer service Payment processors, shipping carriers
Commercial Information Products purchased, order history, transaction amounts Online store Order fulfillment, business operations Payment processors
Internet / Electronic Network Activity Browsing history on our Site, pages viewed, clicks, referring URLs, session data Automatic collection via cookies and scripts Analytics, site improvement, B2B visitor identification Analytics providers, B2B data services (ZoomInfo)
Professional / Employment Information Job title, company name, industry, professional email Third-party data providers (ZoomInfo), forms B2B sales and marketing outreach B2B data services
Geolocation Data Approximate location derived from IP address Automatic collection Analytics, visitor identification Analytics providers, B2B data services
Inferences Company affiliation, industry interest, products of interest based on browsing behavior Derived from browsing activity and third-party data B2B marketing, sales prioritization B2B data services (ZoomInfo)
Sensitive Personal Information N/A N/A N/A N/A

 

8.2 Sale and Sharing of Personal Information

We do not “sell” personal information in the traditional sense of the word. However, under the CCPA, the term “sharing” includes making personal information available to third parties for cross-context behavioral advertising or similar purposes. Our use of ZoomInfo WebSights with Enhanced Visitor Identification — which involves sharing browsing data and visitor identifiers with ZoomInfo for B2B visitor identification across websites — may constitute “sharing” under the CCPA.

The categories of personal information that may be “shared” in this manner include: Identifiers, Internet/Electronic Network Activity, Professional/Employment Information, Geolocation Data, and Inferences.

8.3 Your CCPA Rights

As a California resident, you have the following rights under the CCPA:

  • Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purposes for collecting or sharing it, and the categories of third parties with whom we share it.
  • Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
  • Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
  • Right to Opt Out of Sale/Sharing: You have the right to opt out of the “sale” or “sharing” of your personal information. See Section 8.4 for how to exercise this right.
  • Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined by the CCPA.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

8.4 Do Not Sell or Share My Personal Information

You may opt out of the sharing of your personal information by:

  • Clicking the “Do Not Sell or Share My Personal Information” link located in the footer of our website.
  • Adjusting your cookie preferences through the cookie consent manager on our Site to decline B2B visitor identification and analytics cookies.
  • Contacting us directly at mstraub@irwincar.com with a request to opt out.

You may also opt out of ZoomInfo’s data collection directly through ZoomInfo’s privacy center at https://www.zoominfo.com/about-zoominfo/privacy-center.

8.5 How to Submit a CCPA Request

To exercise your rights to know, delete, or correct, please contact us at:

  • Email: mstraub@irwincar.com
  • Phone: 724-864-8900
  • Mail: Irwin Car & Equipment, Attn: Privacy Inquiries, 9953 Broadway St., Irwin, PA 15642

We will verify your identity before processing your request. We will respond to verifiable consumer requests within 45 days of receipt. If we need additional time, we will notify you of the extension and the reason for it (up to an additional 45 days). You may designate an authorized agent to submit a request on your behalf; we may require verification of the agent’s authorization.

8.6 Financial Incentives

We do not offer financial incentives or price differences in exchange for the collection, retention, or sale of personal information.

9. Your General Privacy Rights and Choices

In addition to California-specific rights described in Section 8, all users of our Site have the following options:

  • Access and Correction: You may request a copy of the personal information we hold about you or ask us to correct inaccurate information by contacting us at the address in Section 13.
  • Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
  • Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time by contacting us.
  • Cookie Preferences: You may adjust your cookie preferences at any time through the cookie consent manager on our Site or through your browser settings.

9.1 ZoomInfo Opt-Out

If you would like to opt out of ZoomInfo’s data collection and visitor identification services, you may do so directly through ZoomInfo’s privacy center at https://www.zoominfo.com/about-zoominfo/privacy-center. ZoomInfo maintains a master suppression list to honor opt-out requests across its network.

10. International Data Transfers

Irwin Car & Equipment is headquartered in Irwin, Pennsylvania, United States. If you access our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers and central database are located.

We serve customers and business partners in multiple countries, including Australia, Canada, South America, Africa, South Korea, and Russia. Data protection laws in these jurisdictions may differ from those in the United States. By using our Site or providing your information to us, you consent to the transfer of your information to the United States and its processing as described in this Privacy Policy.

We are committed to protecting your information regardless of where it is processed. We apply the same safeguards described in Section 7 to all personal information we handle, irrespective of the country of origin. Where required by applicable international law, we will take appropriate steps to ensure that data transfers comply with relevant legal frameworks, including:

  • Canada (PIPEDA): Canada’s Personal Information Protection and Electronic Documents Act governs how private-sector organizations collect, use, and disclose personal information in the course of commercial activities.
  • Australia (Privacy Act 1988): Australia’s Privacy Act establishes the Australian Privacy Principles (APPs) that regulate the handling of personal information.
  • South Korea (PIPA): South Korea’s Personal Information Protection Act is one of the most comprehensive data protection laws in the Asia-Pacific region and imposes strict requirements on the collection and cross-border transfer of personal information.
  • Brazil (LGPD): For contacts in Brazil, the Lei Geral de Proteção de Dados establishes requirements for the processing and international transfer of personal data.
  • South Africa (POPIA): South Africa’s Protection of Personal Information Act regulates the processing of personal information and requires responsible parties to ensure adequate safeguards when transferring personal data outside of the Republic of South Africa.
  • Russia (Federal Law No. 152-FZ): Russia’s Federal Law on Personal Data governs the processing and protection of personal data and imposes requirements regarding the localization and cross-border transfer of personal information of Russian citizens.

If you have questions about how your data is handled in connection with your jurisdiction, please contact us at the address provided in Section 13.

11. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as promptly as possible. If you believe that a child under 13 has provided personal information to us, please contact us at the address provided in Section 13.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will post the revised Policy on this page and update the “Last Updated” date at the top of the Policy. We will review this Policy at least annually as required by the CCPA.

We encourage you to review this page periodically to stay informed about how we protect your information. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Policy.

13. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

Matthew Straub

Chief Financial Officer

Irwin Car & Equipment

9953 Broadway St., Irwin, PA 15642

Phone: 724-864-8900

Email: mstraub@irwincar.com

Website: www.irwincar.com